Sally Harper
Senior copywriter and brand voice specialist with 15+ years' experience across healthcare, charities and arts organisations. Practised in the art of making the complex and clinical, clear and compelling.
Selected work
British Heart Foundation
Led tone of voice and copy development across one of the UK's largest health charities, shaping messaging across brand campaigns, fundraising, digital content and supporter communications.
Managed and mentored junior writers, delivered organisation-wide writing workshops, and played a central role in evolving the charity's tone of voice and messaging approach. Completed a secondment with Wolff Olins during the BHF rebrand.
Major projects included the pitch-winning concept for the London Marathon charity partnership, communications for the BHF's Strategy to 2030, and a full rebrand of the organisation's London head office.
British Medical Association
Fast-paced member and public-facing communications around campaigns, policy and industrial action, working closely with doctors and stakeholders across the organisation.
Alzheimer's Society
Commissioned to deliver projects ranging from high-profile impact reports and service toolkits to scripts designed to demystify different forms of dementia for public audiences.
Mencap
Created campaign, fundraising and brand communications across print, digital and film.
Projects included direct mail, video scripts and long-form strategic communications, including Mencap's ten-year organisational plan, later nominated for a Best Corporate Communication Award by the Institute of Internal Communications.
Samples available on request
St John Ambulance
Sole copywriter across the organisation, responsible for tone of voice development and campaign copy across digital, fundraising, corporate and brand communications. Frequently required to translate complex clinical instructions into everyday language.
Produced campaign messaging, social content, speeches, scripts and fundraising copy, working closely with internal teams and agency partners including BBH.
Samples available on request
Royal Academy of Arts
Lead copywriter across the organisation, writing exhibition content, digital copy, supporter communications, campaign materials and corporate publications.
Worked alongside IDEO during the redesign of the Royal Academy website, helping develop and implement a refreshed tone of voice and content approach across key digital platforms.
Samples available on request
English National Ballet
Wrote and project managed three annual reviews alongside a range of digital content for one of the UK's leading classical ballet companies.
Annual Review
Girlguiding
Delivered projects ranging from an online impact report and training video scripts to the organisation's first legacy donor pack.
Legacy Donor Pack
Unified
Developed a new tone of voice guide for leading ecommerce agency Unified, delivered a tone of voice workshop for the team, wrote core website copy, and produced sector specific opinion pieces.
Samples available on request
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The work featured here is a small selection. If you'd like to see anything else, I'm happy to share further examples.